One-Sheeter for CCSP GRANT
🛡️ GTM Summary: Canada Community Security Program (CCSP) Grant Campaign
Launch Audience:
Canadian non-profits, community centers, religious organizations, and other at-risk institutions seeking physical security upgrades.
Primary Goal:
Generate qualified leads by aligning Coram’s offering with the new CCSP federal grant, which funds up to 70% of security upgrade projects (up to $100,000 per site).
🎯 Context: What is CCSP?
Grant Program Name: Canada Community Security Program (CCSP)
Replaces: Security Infrastructure Program (SIP) — as of October 2024.
Run by: Public Safety Canada (PSC)
Funding Details:
Covers up to 70% of costs (cameras, lighting, access control, alarms, reinforced doors, etc.)
Maximum of $100,000 per site
Available nationwide for eligible Canadian organizations
Designed to protect people at risk of hate-motivated threats or violence
✅ Eligibility Criteria
Organizations must:
Be legally incorporated in Canada (federal/provincial non-profit, charity, etc.)
Serve at-risk communities (based on race, religion, ethnicity, sexual orientation, or cultural identity)
Operate public-facing facilities (e.g., places of worship, schools, community centers)
Provide evidence of credible threat (police reports, vandalism, threats, community risk factors)
📦 Coram's Role & Offering
Why Coram?
Coram provides qualifying, grant-eligible security technology with:
AI-enhanced video surveillance
Access control systems
Alarm and response tools
Seamless installation and support
Grant-friendly scoping, pricing, and documentation
Our GTM Angle:
We help customers scope projects that meet CCSP criteria
We offer free consultations and risk assessments
Our team can assist in preparing grant applications
Coram’s hardware + software platform is eligible and easy to justify
📈 GTM Strategy
Lead Capture & Conversion
Primary CTA: "Let us help you scope a grant-eligible security project."
Secondary CTA: "Book a consultation with Hayden Friedrichsen – hayden.friedrichsen@coram.ai"
Web page: www.coram.ai → CCSP landing page
Target Segments:
Religious institutions (churches, mosques, synagogues)
Cultural and community centers
Schools and daycares
LGBTQ+ community spaces
Ethnocultural groups with prior incidents of hate or vandalism
Sales Enablement Materials:
CCSP one-pager or brochure (downloadable)
Email templates for outreach (cold and warm)
Social cards highlighting grant facts and Coram alignment
Case studies or examples of eligible installs (if available)
Timeline Sensitivity:
Position Coram early in the prospect’s planning phase (before application submission)
Emphasize support with site assessments, quoting, and documentation needed for grant submission
💬 Messaging Snapshot
Problem:
Too many vulnerable community spaces lack modern security due to budget constraints.
Solution:
The new CCSP grant makes it possible to secure your space—with Coram’s help, you’ll only pay a fraction of the cost.
Positioning Line:
“Coram helps Canadian organizations protect their communities—with security systems that meet CCSP grant criteria, without unnecessary complexity or cost.”
📣 Next Steps
Launch CCSP landing page on coram.ai
Activate outreach via email + targeted social posts
Brief sales and partner teams on eligibility criteria and pitch script
Provide Hayden with lead routing process and qualification checklist